What is web design?

good web design

Web design includes crafting and developing the website in an appealing way. It includes important elements of a website and arranges them in a functional way. It is important for increased user-engagement and search engine visibility. For the functionality and accessibility of the website, it is also considered important.

Why are web designs considered important?

Web design matters a lot to any website that wants to increase its visibility and user-experience. Here are some points about why web designs are considered important:

  • It builds credibility if you create high quality design.
  • It enhances user-engagement.
  • It is accessible to a broader range of users.
  • It improves the functionality of the website.
  • It also increases the optimization of websites, leading to enhanced visibility in search engine results.

Key factors of web design

Key factors of web design are:

  • Layout
  • Color Scheme
  • Typography
  • Interactive elements
  • Coding
  • Performance optimization
  • On-page SEO

PRINCIPLES OF GOOD WEB DESIGN

There are principles that will let you know how to design a web in order to make it engaging and attractive. These essential principles are listed below:

  • Purpose 
  • Consistency
  • Visual hierarchy
  • Mobile responsiveness
  • Accessibility
  • Effective Typography
  • Clear Calls-To-Action
  • Simplicity
  • Content
  • Loading time

Purpose of website

While designing a website, make sure you know the purpose of it. Why was this site created? You should know the core purpose of the website before designing it. You should know whether the website is designed to promote any product or to entertain users, etc.  It will help you in creating a relevant design that will attract potential customers. 

Once the basic purpose of the site is known, it will help the designer to craft it perfectly and effectively. Visitors to a website can have a better experience if their requirements are met and their expectations are met.

Consistency

It is the most important principle of web desig. Consistency in designing a web improves its credibility and trust. Use the same fonts, tools, and colors throughout the site to ensure that the overall website looks the same and is appealing. It also helps in improving usability and navigation. Through consistency, you will drive more targeted traffic on the website. 

Visual Hirarchy

Visual hierarchy involves important elements of a website. Use colors, size, contrast, bold important words, and use spaces to make your content unique and stand out to the user’s eye. It helps in improving site identity and also readability. Effective visual hierarchy makes it easy  for the users to understand the content . 

Mobile Responsiveness

Make sure that your website is accessible on all devices. It includes mobile phones as well. Some people find it easy and convenient to reach a website through their phones, so it increases more user-engagement and more traffic to the site. A responsive web design makes it possible for mobile users to use websites. For this purpose, make sure you set the flexible layout of the content on the site. 

If your site is not reachable on mobile phones, it will result in decreased user-engagement. It also affects your search engine rankings.

Accessibility

Making an accessible web design means that all people can access your website, including people with disabilities. This entails creating keyboard-friendly, navigable layouts, making sure there is a strong contrast between text and background color, and providing alt text for images so screen readers can describe them. 

By making websites accessible, we can ensure that everyone has access to online resources and services and promote a more equal society. It also ensures inclusivity. 

This also boosts your site’s search engine outcomes. 

Effective Typography

Typography represents the style and visuals of the text. Use appropriate font style, font size, spacing, text alignment, etc. Make sure that your content is managed properly. 

Don’t use too many fonts and different styles of fonts in single content to avoid confusion.

Make sure that you use effective typography in order to increase the readability of the content on the site. It also makes your site visually appealing and engages more users. 

Clear Calls-To-Action

Calls-to-action (CTAs) are signals that motivate users and readers to perform certain actions, including contacting you, purchasing something, or subscribing to your newsletter. Make your call to action (CTA) relevant and visible. Make sure the text is action-oriented and that the buttons are large enough to click on with ease. Throughout your website, carefully place calls to action (CTAs) to help users do desired activities and boost conversion rates.

Accessibility

Simplicity is a key principle of good web design. Simple web designs lead to increased user-engagement and improve usability. Users engage more on simple sites where they can find anything they are looking for. A simple, clear, concise  content allows users to focus on their desired information easily. It also enhances the user-experience. Use simple text, simple color scheme, and avoid adding too many things to a single content of the website. 

Content

The content of the site matters a lot. Write relevant, high-quality, and engaging content for the users. High quality content engages more users and readers, thus increasing the user-experience. Sharing valid and relevant content also builds credibility and trust among the users. Make sure that your content is well-optimized so that it ranks well in search engine results. 

Loading time

If you design simple and concise content for the website, it will load faster. 

Add small images and videos to load the site quickly. Slow loading sites can lead to a decrease in user-engagement. Faster loading sites enhance the user-experience, save time for the users, and quickly provide relevant information. If your site’s loading time is fast, it will allow it to rank well and high in search engine outcomes.